Persona: Hanna Göransson
Background
Hanna works as a sales person in Kista and commutes to her job by car. However during the weekend and occasionally on work days she wants to go by train. It is more convenient because it’s often hard to find parking space in the inner city. On weekends she might also want to go out for a glas of wine, having a car with her would be a hassle. She lives in the suburb. In a 2 room apartment with parking just outside. She is 30+ and lives together with her boyfriend.
Personality
She enjoys art galleries on her free time and she is generally very interested in exhibitions of different kinds. Therefore she travels around Stockholm quite regularly but not every day. She loves to meet up with her friends and visit cafés and restaurants. She is not much of a planner and is not very organized. Things have a way of sorting themselves out for her. She is not a stressed person, but dislike spending time in places like T - Centralen and would much rather spend her time elsewhere.
Goals
- Get to work fast
- Get to work cheaply.
- Save money every month.
- Travel conveniently.
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