Everyone in the group did their own interviews on the subway station to gather information about the current system. Together we worked out what types of questions we wanted to ask. Since the interviews weren't held in an controlled invironment, and people were in a hurry, this might have affected the answers in a negative way. The answers tended to be short, and a qualitative analysis might have been better in this stage, based on the results we were looking for.
The interview below was made with a young man on his way of leaving the subway. I asked for his time to give him a couple of open-ended questions, informing him that it was about a student project from KTH about the travelling system in Stockholm.
The interview below was made with a young man on his way of leaving the subway. I asked for his time to give him a couple of open-ended questions, informing him that it was about a student project from KTH about the travelling system in Stockholm.
Q: How many days per week do you use the subway?
A: Ehm, five.
Q: How do you pay for your travels? Monthly pass?
A: I use monthly pass, yes.
Q: How do you refill your Access Card?
A: At Pressbyrån.
Q: Instead of paying in advance, would you be interested in getting an invoice at the end of the month, optimized for your travels? So that you might not have to pay for the days you don’t travel?
A: It depends on what would be the cheapest.
Q: Would you be interested in an interactive application where you can see your travel statistics and cost statistics for your travels?
A: That depends on how I’m paying, with monthly pass, it doesn’t matter. If I would have payed per travel and per distance, then it would have been interesting. If it would have been cheaper, then it would have been relevant.
From the answers of the questions, it seemed as though this man use to travel quite regularly and has found a way to pay for his travels that suits him. This didn’t stop him from being interested in an app or a new pay system, if this could make his travelling cheaper. Since this is a qualitative analysis, rather than quantitative, it’s hard to find too many conclusions based only on these answers. Still, it gives an indication that cheaper travels actually could work as a trigger for some travellers to want to try new systems for paying, even though many are used to, and comfortable with the system as it is today.
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