Interview analysis
1: How many days per week do you travel the subway?
Five days a week
2: How do you pay for your trip?
Monthly Access Card
3: How do you refill your ticket?
At the kiosk (Pressbyrån)
4: Instead of paying beforehand for your ticket, would you be interested in recieving an invoice for only the trips you have made, and for example not for weekends you spend at home?
No, I’m happy with monthly access card.
5: Would you be interested in an interactive application that display traveling and pricing statistics for your trips?
Yes, that would be interesting.
Analysis:
It seems like the monthly access card is the preferred option for the regular commuter. It can also be observed that paying at the kiosk is popular. Which is interesting because you might think that paying over internet would be easier. It is also apparent that paying afterwards is not preferred. Why that is would require additional data collection. I can only speculate that the commuters think that paying beforehand is easier.
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