Our goal with this analysis is to gain an overall impression of all raw data gathered during the six separate interviews. We’ve done so by categorizing data and identifying recurring patterns.
Categorization Schema
We chose to categorize the interviews using the questions. By doing so we got a clear view of what the interviewees thought in general. Here’s a picture of out categorization:
Identifying Recurring Patterns
By analyzing the data we’ve come across several different patterns:
• Everyone uses a monthly SL Access Card.
• People traveling regularly doesn’t want to be billed at the end of each month.
• All but one refill their card at the kiosk.
• The majority seems to be interested in an interactive application that displays traveling- and pricing statistics surrounding their trips.
These patterns give rise to some questions worth pondering whilst further developing our project:
• How come everybody uses a monthly SL Access Card? Because of simplicity?
• Could the reason behind the unwillingness to be billed at the end of each month be that there’s no use for it, or could this be because the interviewees always travel for the money they spend?
• How come almost all interviewees refill their card at the kiosk? Why don’t they prefer doing so on the Net?
For a more detailed analysis, please click the links below:
• Survey
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