Interview analysis
Q1: How many days per week do you travel the subway?
A: Seven days a week
Q2: How do you pay for your trip?
A: Monthly Access Card
Q3: How do you refill your ticket?
A: At the terminals like the one at the turnstiles
Q4: Instead of paying beforehand for your ticket, would you be interested in recieving an invoice for only the trips you have made, and for example not for weekends you spend at home?
A: No, I’d rather pay beforehand
Q5: Would you be interested in an interactive application that display traveling and pricing statistics for your trips?
A: Yes, that sounds like a fun gimmick to have. Knowing the pricing for those who don't travel often sounds valuable.
Analyzing the raw data
It seems that for a regular commuter that travels every day, a monthly access card is the best solution. Refilling at the terminal is one solution while the only other way is to either to do it at the SL Center or at a kiosk. Observing the answer to question number four, speculating about the reason for this answer leads me to believe that a regular commuter would not need the extra hassle of paying invoices. The individual that was interviewed was after all traveling every day and therefore would not benefit of not having to pay for trips / days he didn’t make.
However, presenting the findings of question number five, it seems that interactivity is something that adresses most of our target group positively. If adding a way of direct payment via an application in a commuters smartphone is viable, the answers of the invoices could perhaps be different. Still, categorizing all the data from every interview may reveal a recurring pattern of every individual that was interviewed.
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