Survey

Here is my data recording for the pilot survey that I observed at T-Centralen’s subway station. The interview was made where the travelers are boarding the subway train. At this point I did not do an indirect observation, since the questionnaires (the data recordings/interview) were formed to be a qualitative analysis with focus on the subway payment methods (convenience, etc).

Note that this interview was done in Swedish and here it is translated into English:

1. How many times per week do you travel by subway?

I do it every working day, so it’s roughly 5 days every week.

2. How do you pay for your travels?

I use the access card, and pay per month.

3. How do you refill your Access Card?

I usually go to Pressbyrån, but on occasion I use the ticket vending machines at the entrance of the subway.

4. Instead of paying in advance, would you be interested in being billed at the end of each month with the trips you’ve made?

I think for me as a regular traveler, this way with paying in advance is very convenient; however, if it would lower my monthly cost it could be interesting.

5. Would you be interested in using an app that shows you your travel- and cost statistics?

No, I know how I travel and I go the same way every day, so I don’t see how that would help me in any way.

As a result of this survey, it is possible to see that the person is a regular traveler of SL and that he is looking for the convenience rather than finding the lowest price. It seems though that if the service is easy to use and it’s cheaper, he might be more interested in switching from the access card service to a more pay-what-you-travel service. These findings of the qualitative data can be analysed later with the other results in this group’s data to find patterns.