Identifying a target group might be one of the groups top priorities after choosing a project. The literature (Interaction Design, 3rd edition) speaks of the importance och how to approach finding a target group. It will simplify things when doing our research and will probably help with forming questionnaires or writing interview questions. The chapter also describes how to approach interviews, observations and questionnaires. Which ones are useful in what situations. The pros and cons of each one is also described. It will probably be beneficial for our group to return to chapter 7 when we have a better understanding of what we want to accomplish.
Chapter 7 also brings up how to manage data collecting tools in a manner so that they do not interfere with the interview or observation. It is an important point to keep in mind for us when deciding which tools to use. For an example, a camera might change how a person will do their task if they know that they are being recorded.
Chapter 8 talks about what to do with your data when it is gathered. How to analyse it and how to approach different kind of data. They categorize data based on qualitative and quantitative. Quantitative is data that can be used in statistical models while qualitative is often comments or more thoughtful answers that contain more reasoning than a simple yes/no/don´t know.
Discussion question: How much support do you need to decide that there really is a pattern in qualitative data? Is two comments that mention the same thing considered a pattern?
Follow up question: If you use qualitative data you are probably asking open questions which in turn implies that you are not sure what you are expecting to gather. The book describes that patterns that don't match your initial goal are considered minor patterns. If you ask open questions wouldn’t all answers be considered to have equal priority since you evidently do not know what you're expecting?
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