List of Pain Points
Issues/Opportunities
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Primary persona: Hanna
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Secondary persona: Johannes
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Price - Expensive with monthly access card when you don’t travel every day
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1
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1
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Payment method - A bit inconvenient when you try to pass the barrier and your card has run out.
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3
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2
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Travel time - Sometime difficult to find place at the subway or there are delays. Which wastes a lot time.
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2
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4
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Travel comfort - Not much comfort when the subways is crowded.
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2
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3
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Information - Difficult to find travel information.
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3
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3
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1: Very important - - - - 5: Not needed
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